Smooga opens Bedfordshire office

Sean Usher of SmoogaAn award winning company that specialises in encouraging more children to participate in PE and outdoor activities through making better use of playground space, has set-up an office in Harrold Bedford, dedicated to supporting schools in the Eastern region. Headquartered in Oxfordshire, Smooga is experienced in helping schools optimise their outdoor space and manage spacial conflict in the playground and playing fields through its smart portable multi-use games arena.

The company also announces the appointment of Sean Usher, Sales Manager – Eastern region for Smooga who joins the team after reconnecting with its founder. Sean established his own business in 2014 providing schools with landscape products made from recycled material, so Smooga is a complement to that. He said:

“I’m excited to be part of a company that is proactively helping more children to get outside and enjoy sports activities, something I am very passionate about. A smooga offers so many benefits to schools with small or large playgrounds from containing ball games and preventing accidents through to ensuring outdoor lessons are more focussed. My role will focus on working with schools in the Eastern region and attending localised events.”

Keith Place, Co-founder and Director of Smooga, said:

“I’m delighted to welcome Sean to our small and specialist team and look forward to offering schools in the Eastern region with dedicated support to ensure they make the most of their existing playground space.”

Malcolm Arnold Prep School in Northampton is one school in the region that already has a smooga. Erica Carter, School Business Manager at the school, commented:

“We are getting lots of use out of the smooga, we use it for football, skipping sessions, and other team games. The children love it and watch from the outside and wait patiently for their turn. This really helps at break times and lunchtimes as there are more structured activities happening for the children in a controlled environment.”

Smooga’s Eastern region office will be supporting schools across Bedfordshire, Hertfordshire, Northamptonshire, Cambridgeshire, Norfolk, Suffolk and Huntingdonshire.

The Smooga team will be attending the Bedfordshire PE Conference, 21 March 2018 in addition to the Northamptonshire PE Conference, 30 April 2018 and has already attended the Eastern Academies Show.

 For further information, visit: smooga.co.uk or email: This email address is being protected from spambots. You need JavaScript enabled to view it.


For further information, please contact Kelly Lea, PR Consultant, KellyLea PR Ltd, M: 07988 195 262, E: This email address is being protected from spambots. You need JavaScript enabled to view it.

About Smooga:

The ethos of Smooga is to make PE, play and sport more accessible and inclusive in schools and clubs, whilst helping to solve the common problems of space, time, budget and safety.

Keith Place a qualified rugby union coach and all round sports enthusiast, and his wife Carolyn, a landscape architect and play-area designer, established Smooga Ltd in 2012.

They believe that having a designated area for PE, sport and play will remove conflict, aid development, provoke interest and provide new creative opportunities for schools and sports clubs everywhere.


smooga sponsor local cricket club

odccsponsor1Smooga are now the shirt sponsor of Oxford Downs Cricket Club, extending a period of support which has included providing play and sports equipment for the clubs’ younger members. The sponsorship now extends to shirt sponsorship for the senior players three teams involved in the Cherwell League, and the training and T20 kit. Club Chairman Tom Welch says; “We have been close to Smooga for some time and this sponsorship from Smooga is a perfect match for the club. We are always looking to promote our inclusiveness and to develop our professional image, clearly mirroring Smooga’s intent to get more kids active in sport and play”.

Keith Place, Founder and Director of Smooga Ltd added, “I am delighted to be able to support our local cricket club and especially keen to see the younger players developing and enjoying the facilities and excellent coaching that Oxford Downs can provide. I’m also pleased to have great feedback from the players about the look and quality of the kit.”

smooga launches reading corners at nursery world

Smooga today launches its ‘reading corners’ at The Nursery World Show (Stand 158) to complement its award winning playground arena specifically aimed at early years to create a fun and safe environment for children to play.

The four colourful reading corner designs have been produced to replicate a post office, garage, construction site and café, adding more dimensions to play or simply providing a quiet a corner to read.

smooga extend range of sports equipment

pinknetballSmooga have provided their range of portable arenas for around four years now including, as part of the package, quality goals from Harrod UK. This range has now been extended from the original training goals to a wide range of posts, goals and other equipment covering many sports including Hockey, Stoolball, Netball, Football, Cricket, Tennis and much more. For more information about our full range visit the Smooga Store.

students help smooga design new product

Smooga has awarded design students from Abingdon & Witney College with a commission to create the company’s new product aimed at teenagers and youth clubs across the UK.

Design students were given the task to create a ‘Smooga Street’ version of the smart movable games area, which is already popular in many primary schools to make PE, play and sport more accessible whilst helping to avoid conflict in the playground.

college students launch smooga street for teens

Two art and design students from Abingdon & Witney College in Oxfordshire have beaten off stiff competition from their peers to create a new Smooga Street brand, designed to make the moveable outdoor arena more accessible and appealing to secondary school students and youth clubs.

Chloe Butler (16) and Claudia Marulanda (18) were also provided with work experience by Smooga, which saw the winning students manage their designs from concept through to reality culminating in a tour of a printers to see their work hot off the press and ready for launch at this year’s Education Show.

smooga wins gold at primary teacher update awards

Smooga has been awarded Gold in national education awards, Practical Pre-School and Primary Teacher Update at a ceremony that took place in Birmingham.

Founded by husband and wife team, Keith and Carolyn Place from Standlake, Smooga Ltd has developed a portable arena that’s making a significant impact on primary schools across the UK.