college students launch smooga street for teens

Two art and design students from Abingdon & Witney College in Oxfordshire have beaten off stiff competition from their peers to create a new Smooga Street brand, designed to make the moveable outdoor arena more accessible and appealing to secondary school students and youth clubs.

Chloe Butler (16) and Claudia Marulanda (18) were also provided with work experience by Smooga, which saw the winning students manage their designs from concept through to reality culminating in a tour of a printers to see their work hot off the press and ready for launch at this year’s Education Show.

 Smooga won two national education awards for the arena’s impact on primary schools last year, but company founder and director, Keith Place, believes Smooga will also appeal to secondary schools. He explains:

“We came-up with the idea of  ‘Smooga Street’ aimed at providing a constructive place for young people to take part in a variety of activities and thought the college students would be best placed to take that idea further to ensure it appeals to people not far from their own age.”

He continues: “We have since been presented with work from individual students and have been genuinely impressed by the level of detail and thought that has been given to our project.  However, a huge congratulations must be given to Chloe and Claudia for their outstanding designs and the commitment they demonstrated during work experience to ensure deadlines were met for our launch of Smooga Street.”

Both students produced artwork for two of their designs to become vinyl stickers, complementing the existing blue and green Smooga panels but with an aesthetic edge that will appeal to teenagers.

Chloe Butler’s designs were inspired by the Netherlands-based De Stijl art movement, and simply mean ‘style’ in Dutch.  It was used for fine art media in addition to industrial design, typography, literature and music.

Chloe said: “As a result of this competition, my confidence has really grown in my design work. I was amazed that I won and seeing my designs in print has been an incredible experience.”

Winning student, Claudia Marulanda, commented: “My designs are quite tom-boyish with a camouflage theme and I created my own font.  This experience has been fantastic and it has been really interesting to see how printing takes place.  We appreciate the Smooga team for coming to college and interacting with us as it made such a difference to work on something real.”

Gary Annells, Tutor for Level 3 Diploma in Art and Design, Abingdon & Witney College, oversaw the designs.  He commented:

“The students really embraced this project and delivered some fantastic work drawing from a number of contemporary art movements to help shape their designs.  The Smooga team has provided a fantastic learning experience, enthusing the students to start thinking about what happens beyond college.”

Visit Smooga’s stand, B70 – C71 to see Chloe and Claudia’s work on display in addition to gaining further information about Smooga Street or Smoogas for primary schools.